There's a buzzing among Gen X women right now, especially among business owners. Something has shifted. You can feel it.
And there are two camps: the women who are leaning into that feeling and having the conversation, and the women who are doubling down and pushing through.
Here's what I know with certainty: the redesign is already happening either way. The only variable is whether you're in the driver's seat, actively influencing the direction, or you're getting dragged.
That's not a metaphor. That's the actual mechanics of the Matriarch Phase transition. And understanding it changes everything about how you move through what's next.
There’s also a written companion to this episode exploring the same ideas in more depth.
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