For Women Building Richly Resourced Businesses without Sacrificing Themselves in the Process
The Frequency of YES is a podcast for accomplished women who have already built success and are now redesigning how they lead, build, and live in midlife.
These conversations explore the intersection of biology, leadership, and business structure so women can build richly resourced companies without sacrificing their bodies, their relationships, or their lives.
Most Popular Episodes of The Frequency of YES!
BUSINESS, SUCCESS, & WOMEN'S HEALTH
Is It Me or Is It Menopause
Kirstin explains perimenopause, menopause, and post menopause and why it matters for women business owners 40-60. Understand what to do about the brain fog, burnout, and business impact in your Matriarch Phase. What's really happening and how you can navigate it so it's the best phase of your life!
BUSINESS, LIFE, & MONEY
After the Grind, Before Retirement: The crucial business phase no one is talking about
If you're 45-60 and you're done grinding like you used to, but you're not ready to retire, then you're living in a phase that didn't exist for any generation before us. I call it the Matriarch Phase. And if you don't move through it with intention, you'll hurt your business and your body.
HAPPINESS & RECALIBRATION FOR WOMEN OVER 45
What's the Point: Stepping into the Power of The Matriarch Phase
You've built the business. You've hit the numbers. You've checked the boxes that were supposed to mean something. But now you're finding yourself asking, "What's the point?" There's a biological reason, a structural reason, and a strategic reason this question is surfacing for accomplished Gen X women everywhere right now. And we break it all down in this episode.
AWARENESS, REDESIGN, & KNOWING WHAT COMES NEXT
3 Signs You Have Entered the Matriarch Phase (And What to Do Next)
Gen X women entrepreneurs: the drive fades, ambition shifts. You've entered the Matriarch Phase. Here's the framework no one gave you.
CHOOSING YOUR PATH ON PURPOSE
The Matriarch Phase Redesign: Are You in the Driver's Seat or Getting Dragged?
Something has shifted for Gen X entrepreneurs. Some are in the driver's seat and some are getting dragged. Which one are you?
BEING RICHLY RESOURCED - THE MOST COVETED LUXURY
Resourced AF: Inside the Nervous System of a Fully Nourished CEO
This episode explores what it actually means to be resourced as a business owner, starting with the nervous system rather than strategy. Many successful women are operating on depletion while calling it discipline, not realizing how under-resourcing quietly erodes clarity, leadership, and sustainability. This conversation reframes resourcing as a strategic requirement for long-term business stability, not a personal luxury.
MONEY & NERVOUS SYSTEM REGULATION
Body-Led Business: Somatic Intelligence in Pricing and Decisions
This conversation looks at how somatic intelligence shapes business decisions, particularly pricing and client selection. When the nervous system is dysregulated, even experienced leaders can mistake conditioning for intuition and make choices that quietly drain energy and clarity. This episode unpacks how to discern the difference so decisions are made from regulation, not reaction.
SHOULD I STAY OR SHOULD I GO?
Permission to Pivot: Knowing When to Exit, Evolve, or Expand
This episode explores the deeper, less visible reasons leaders feel called to pivot, even when a business is still working on paper. For many women, the urge to change direction isn’t failure or burnout, but completion. This conversation reframes pivoting as a strategic and somatic decision, not an emotional one.
SALES YOUR CUSTOMERS WILL THANK YOU FOR
Why Women Hate Selling and the Secret to Selling So It Feels Good
Selling feels hard for many women because they were taught to either overgive or pressure, neither of which creates trust or clarity. This episode reframes sales as a leadership conversation rooted in regulation, discernment, and fit, not persuasion or performance. When selling is approached as clarity rather than convincing, it becomes aligned, effective, and sustainable for both you and the client.
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