The Frequency of YES Podcast

Episode 12

Why Women Hate Selling and the Secret to Selling So It Feels Good

Selling feels hard for many women because they were taught to either overgive or pressure, neither of which creates trust or clarity. This episode reframes sales as a leadership conversation rooted in regulation, discernment, and fit, not persuasion or performance. When selling is approached as clarity rather than convincing, it becomes aligned, effective, and sustainable for both you and the client.

There’s a written companion to this episode exploring the same ideas in more depth.

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