The Frequency of YES Podcast

Episode 22

What's the Point?
Stepping into the Power of the Matriarch Phase

You've built the business. You've hit the numbers. You've checked the boxes that were supposed to mean something. But now you're wondering, What's the point?

That question is not a crisis. It's not depression. It's not ingratitude. It's the unmistakable signal that you've outgrown the frame you've been living inside. And it has a name: the Matriarch Phase.

I've been hearing this question a lot lately from accomplished Gen X women. Women who built hard, led well, and earned every result they have. And the reason this question surfaces when it does isn't random. There's a biological reason, a structural reason, and a strategic reason. Understanding all three changes what you do next.

There’s also a written companion to this episode exploring the same ideas in more depth.

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